Ashley, you shouldn't wait another day, and start your blog right now.

Choosing a writing style is the most important part for your blog's success.

Depending on your niche, you might write product reviews, guides for your niche, add some how to videos, and maybe add news and updates from your company.

At the end, the key to your blog's success is to create a solid, loyal follower base whom will be looking forward to hearing from you.

I personally prefer to keep a personal tone on my blogs instead of more professional.

My recommendation would be start setting up your blog, and start surfing the web for company blogs to get some ideas.

hi ashley, kirtok is right, you should start right away. Let's set a decent goal - one post per week, it could be a product review, some sharing / thoughts on the trends on the products you are selling, it could be a how-to-guide on how to utilize some of your best selling products.

Some online retail like http://woot.com, is publishing a new blog post for every new product they are selling each day (1 day, 1 product only). It is a smart SEO strategy also as blog post content can be smartly linked back to your product page using the appropriate keywords.

if you afraid of the hassle of setting up one, i would recommend you start with Google's blogspot.com, it's easy and straightforward (and it will be indexed by google fast).

Last but not least, apart from blog, do checkout Facebook Page and Twitter. Once you have all 3 in disposal, you could actually link them all together to engage your customers and prospects so you can sell more online.